Master Your Cold Outreach
Everything you need to know to generate high-converting emails, find verified leads, and close more deals using Outbound.ing.
Quick Start: Your First Campaign
Go to the Contact Search page. Enter a location (e.g., "Austin, TX") and a business type (e.g., "Marketing Agencies").
Goal: Find 5-10 relevant businesses.
Click "Send Email" on a contact. Select a strategy (e.g., "Direct Pitch" or "Partnership"). The AI will draft a personalized email instantly.
Goal: Create a personalized draft.
Review the generated email. You can edit it directly or regenerate with different settings. Once satisfied, send it via your email client.
Goal: Launch your outreach!
Deep Dive: Email Generation
Our AI engine isn't just a template filler. It understands context, industry nuances, and persuasion psychology. Here's how to get the most out of it.
Choosing the Right Strategy
We offer 100+ strategies across 14 industries. Don't just pick random ones. Match the strategy to your relationship stage:
- Cold: Use "Value Proposition" or "Soft Introduction".
- Warm: Use "Follow Up" or "Recent News".
- Sales: Use "Direct Pitch" or "Limited Offer".
Customization Controls
Fine-tune the output before generation:
- Tone: Professional for corporate, Casual for startups.
- Length: Short is usually better for cold outreach (under 150 words).
- Language: Generate in native languages for better local response rates.
Not sure which subject line works best? Use A/B testing to generate 3 distinct variants of the same email strategy.
Focuses on pain points and problem solving.
Focuses on social proof and credibility.
Focuses on direct value and ROI.
Tip: Send 10 of each variant and track which one gets more replies!
Deep Dive: Contact Search
Location-Based Discovery
Our search engine taps into Google Places and live web data to find businesses in specific areas. This is perfect for local SEO agencies, B2B service providers, and sales teams targeting specific territories.
1. Enter Location
City, State, or Region (e.g., "Miami, FL")
2. Enter Keyword
Business type (e.g., "Dentists", "Software Company")
Pro Tips & Best Practices
Don't ask for a meeting in the first sentence. Use the "Value Proposition" strategy to offer something useful (a tip, a resource, an insight) before asking for their time.
80% of sales happen after the 5th follow-up. Use our "Follow Up" strategies to gently bump your thread without being annoying. Space them 3-5 days apart.
Keep subject lines short (under 5 words). Avoid all caps and excessive exclamation marks. Our AI is trained to write spam-safe copy, but be careful with your own edits.
Still have questions?
We're here to help you succeed. Check out our other resources or get in touch with our support team.